LONDON FLAGSHIP: THE MAKING OF OUR CHELSEA STORE
Last week our new flagship was filled with party people as we officially celebrated the opening of our Chelsea store. Here are some of the details behind the design of our largest ever shopping space.
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Interior architecture focuses strongly on craftsmanship and materials. Polished concrete flooring and walls are juxtaposed with brass and wood details.
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Italian architect Carlo Scarpa was a key source of inspiration, influencing the store’s striking shapes and brass elements.
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Statement pieces include handmade bespoke chandeliers and suspended brushed steel window displays.
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Our new Monica Vinader Engraved area is devoted to getting personal. You can have monograms, messages and doodles hand etched in-store by our master engraver.
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Muted tones are offset with standout lighting, colour and texture.
The store sits in the centre of a luxury shopping hub and is a stone's throw from the Saatchi Gallery. Find us.
Photography by Mark Luscombe-Whyte.